To ensure a needs-oriented design and continuous optimization of our Internet pages, apps and e-mails, we use the web analysis services of Google. For the data processing activities described below, the legal basis is our legitimate interest.
Tracking on Internet pages:
In relation to our Internet pages, pseudonymised usage profiles are created and short text files ("cookies") stored on the user's computer are used (see below "What are cookies and when are they used?"). The information generated by the cookies on the use of Internet pages is transmitted to the servers of the aforementioned service providers, where they are saved and processed on our behalf. In addition to the data indicated above (see "What data are processed when using our Internet pages?"), We thus obtain the following information:
• navigation path followed by the visitor on the Internet page
• length of stay on the page or sub-page
• Internet exit subpage
• Country, region or city from which access takes place
• terminal (type, version, color depth, resolution, width and height of the browser window)
• new or recurring visitor
• browser type / version
• operating system used
• Referral URL (the previously visited page)
• host name of the accessing computer (IP address)
• time of the server query
The information is used to analyze the use of the Internet pages.
Below is more information about our tracking tools:
Our website uses Google Analytics, a web analysis service from Google Inc., 1600 Amphitheater Pkwy, Mountain View, CA 94043-1351, USA and from Google Ireland Limited, Gordon House Barrow St, Dublin 4, Ireland. Google Analytics uses methods that allow an analysis of the use of the Internet page, such as cookies (see below "What are cookies and when are they used?"). The information listed above regarding the use of this page, generated through a cookie, is transmitted to the servers of Google, a company of the holding Alphabet Inc., in the United States, where it is saved. If you activate the anonymization of the IP address ("anonymizeIP") on this website, the IP address will be shortened before transmission within the member states of the European Union or in other contracting states of the Agreement on the Economic Area. European and Switzerland. The anonymized IP address transferred from the browser while using Google Analytics will not be combined with other Google data. Only in exceptional cases will the full IP address be transmitted to a Google server in the United States and abbreviated there. In these cases, we ensure through contractual guarantees that Google complies with an adequate level of data protection.
The information is used for the purpose of evaluating the use of the Internet page, compiling reports on the activities on the Internet page and providing other services associated with the use of the Internet page and the Internet for the purpose of market research and for an oriented design of the Internet page. to the needs. This information is also transmitted to third parties where this is required by law or where such third parties are in charge of processing the aforementioned information. According to Google, the IP address is never related to other user data.
Users can prevent the transmission to Google of the data generated through the cookie and relating to the use of the Internet page by the user concerned (including the IP address), as well as the processing of such data by Google, by downloading and by installing the browser plug-in available at the following link: